
biodiversity-rich ecosystems for a future worth living
the 'NATURE POSITIVE' Alliance
PRO-NATUR is a think tank, knowledge platform, network, alliance and discussion forum
for decision-makers from business, science and politics as well as private individuals.
Together with our partners and sponsors, we develop strategies, solutions and measures to avert the climate crisis and preserve local biodiversity.
As an alliance of like-minded people, we foster interdisciplinary exchange of experience and demonstrate that "economic growth in harmony with nature" is possible.
become part of the network
If you
- join our 'NATURE POSITIVE' alliance
and are interested in participating in the think tank to avert the climate crisis and protect biodiversity ,
- seek support and exchange of experiences among like-minded people in developing and implementing a corporate sustainability strategy (CSR, ESG, ...),
- as a donor/private sponsor you want to support our 'nature-based solutions' to preserve regional biodiversity,
- want to be personally involved in projects
Please feel free to contact us via Calendly, contact email or by phone:
PRO-NATURE
to preserve local biodiversity
Martin Gruböck
+43 650 3818527
Our 'NATURE-POSITIVE' goal by 2030:
Preservation and renaturation of 150,000 ha Carbon sinks
'High Nature Value Grasslands' (HNVG) in Central Europe




50 million
to / pa
585 million
m³ / pa
15 billion
Insects / pa
CO2 emissions
reduction
Rainwater to drinking water
Pollinator-
insects
450 million
EUR / pa
Fruit & Vegetable Increased Production
We all have a responsibility to avert the climate and biodiversity crisis!
Companies, banks, investors, non-profit organizations and private individuals.
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Today we have to reinvest part of our capital in preserving our environment so that we can still find a future worth living in tomorrow.
Converting financial capital into natural capital is the solution to preserve living quality for us and to secure well-being for future generations. As a sustainable dividend, nature provides us with vital ecosystem services.

Our Mission:
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Nature/Net Positive: We promote the preservation and restoration of nature
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Regenerative Economy
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Sustainable Development: We shape a future that is equally livable for people and nature.
Our Services (for companies, investors, institutions, and individuals):
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Exchange of Knowledge and Experience: We provide a platform for sharing best practices and innovative solutions on ESG, CSR, SDGs, and sustainability strategies.
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Discussion Forum: We promote dialogue between all stakeholders and bring together diverse perspectives.
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Alliance Building: We support collaboration between companies, investors, and public institutions.
Our Goal:
​We want to shape a sustainable future in which nature thrives and people live in prosperity and harmony with it.
Join us and become part of the PRO-NATUR community!
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Our Methodology & Technology:
Using AI-based satellite/drone remote sensing technologies and state-of-the-art measurement technology to determine biodiversity and soil carbon content (SOC) in our project areas, we manage our climate protection and biodiversity projects holistically, adhering to a certified catalog of sustainability criteria.
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Our regional and extensively documented nature conservation projects are subject to the strict EU Taxonomy, CSRD, ESRS, and TNFD standards.
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For your CSR (Corporate Sustainability Reporting), we guarantee the highest level of transparency regarding the location, classification, assessment, and quality assurance of the project areas.
The most important part of our nature conservation work, however, is based on the necessary, manual on-site fieldwork.
Do you have any questions about our regional NATURE POSITIVE projects or projects for your business? Contact us – we are happy to help!
WILDFLOWER MEADOWS
for climate protection
Wildflower meadows store more carbon than forests in the same area. They are the most effective CO2 sinks in Central Europe and therefore indispensable for active climate protection. In addition, the most valuable ecosystem of our home care for
- the filtering and purification of the soil and drinking water
- Erosion and flood protection
- Photosynthesis (oxygen) and
- species-rich habitats
FLOWER STRIPS
for biodiversity
In intensively managed, mostly monotonous agricultural landscapes, flower strips are important habitats, providing insects, amphibians, birds and wildlife with the sole source of food and living space.
For us humans, flower strips are places of relaxation and cultural assets. In addition, the blooming splendor of the species-rich ecosystem increases identification to home and the social well-being of the regional population.
POLLINATOR INSECTS
for food security
There are around 1.4 billion insects per every human being on earth. Nevertheless, they are massively threatened. The biodiversity crisis and the loss of species-rich ecosystems are particularly endangering the almost 40% of pollinating insects.
Without insect pollination, food security, especially that of fruit and vegetables, would be seriously endangered. In the DA-CH region alone, there would be economic damage of 5 billion euros per year.
Our regional and extensively documented climate protection & biodiversity projects are subject to the strict ESG parameters ('Environmental Social Governance' ).
We guarantee maximum transparency with regard to localization, classification, evaluation and quality stabilisation of the project areas. Our process-controlled Ecosystem Service Management is based both on satellite/drone-based remote sensing technology and on the 'field work' required for nature conservation on site.
We manage our climate protection & biodiversity projects holistically in compliance with a certified catalog of sustainability criteria.